Cobalt blue flooring, reflective chrome furnishings and a column of yarn balls come collectively to create the futuristic inside the Nezo boutique in Mumbai by native studio Sanjay Puri Architects.
Nezo’s 1,800-square-foot showroom serves as a platform to unite rising type producers from all through India and was designed by Sanjay Puri Architects to copy its goal of empowering ladies by fashionable silhouettes.
“The guiding imaginative and prescient for the showroom’s design was rooted throughout the founder’s mission to deal with the opening in India’s western-wear market by creating an space that unites and celebrates the assorted abilities of Indian designers,” lead architect Ayesha Puri Kanori instructed Dezeen.
“The showroom was envisioned as a dynamic and forward-thinking space that embodies boldness, vibrancy and empowerment.”
A curved chrome reception desk welcomes prospects on the retailer’s entrance. Previous, an open format is organised spherical a central lounge to ask exploration of the utterly totally different collections.
“The open format encourages interaction with every assortment, guaranteeing that company experience the facility and imaginative and prescient of the mannequin in every nook of the showroom,” Kanori outlined.
The store’s perimeter is lined with custom-designed garments racks crafted from reflective stainless-steel that echo the reception desk. Stable and shaped to mimic molten liquid, the rails symbolise Nezo’s ethos as a melting pot of quite a few design abilities.
All by means of the store, tiled white pedestals with blue grouting perform exhibits for tools, complemented by smaller, organically shaped variations in cobalt blue.
“The juxtaposition of pure and geometric sorts throughout the design was a deliberate effort to copy the duality on the coronary coronary heart of the mannequin’s identification,” acknowledged Kanori. “The contrasting elements all by means of the world embody the idea that femininity and energy can coexist.”
The buyer’s favourite shade of blue extends all through all of the showroom’s flooring, achieved by introducing blue pigment into the poured concrete.
“The daring use of blue all by means of the world, a shade traditionally associated to masculinity, was an intentional assertion – a testament to the shifting, female-driven future that Nezo champions,” Kanori outlined.
To soften the store’s industrial palette and create a plain backdrop that retains the cope with the garments, Sanjay Puri Architects whitewashed all of the partitions.
Mustard tones have been built-in by curtains, carpets and sofa upholstery in order so as to add warmth to the in some other case cool-toned showroom.
The studio transformed the structural columns all through the world into multi-functional and aesthetic choices, doubling as turning into rooms and integrating shelving on the skin.
One column encompasses a playful arrange of mustard-coloured yarn balls encased in a glass subject, symbolising the foundational perform of textiles in type whereas making a backdrop for footage.
“Yarn, as a result of the foundational raw supplies of textiles, represents the very essence of fashion, and incorporating it into the store’s design was a deliberate choice to honour and acknowledge this origin,” acknowledged Kanori.
“This arrange not solely gives a creative contact to the world however as well as reinforces the mannequin’s appreciation for the craft and provides on the coronary coronary heart of the enterprise.”
An LED ceiling gentle arrange flows all by means of the world and gives a sculptural part, meant to mimic the fluid traces of a sketch.
“Indian type deserves to be celebrated not merely as a beautiful craft however as well as for its immense potential throughout the worldwide market,” acknowledged Kanori.
“This showroom embodies that imaginative and prescient, serving as a platform to showcase the way in which ahead for Indian type and setting a model new customary for retail areas which might be every dynamic and forward-thinking.”
Primarily based by Sanjay and Nina Puri in 1992, Sanjay Puri Architects has achieved construction and inside initiatives all through India that uncover spatial perceptions.
Amongst them is a spiral-shaped Rajasthan group centre and a family residence in Bhilwara with scalloped partitions.
The photographs is by Pankaj Anand.