Goan furnishings mannequin Josmo has opened a flagship retailer in Mumbai, designed by founder Anjali Mody to copy a current methodology to Indian design craft.
With India’s inside design market rising fast, Josmo is taken into account certainly one of various homegrown producers on the rise.
The Mumbai retailer is the company’s first outside Goa, the place it was based mostly by Mody in 2010.
As inventive director, Mody designed the retail space consistent with a mannequin style she describes as “witty, elegant and unapologetically distinctive”.
“We wanted it to actually really feel like stepping proper right into a world the place every factor whispers Josmo,” she instructed Dezeen.
“Assume sculptural sorts, earthy textures and easily the right amount of drama. It’s warmth, immersive and daring – an space the place each bit tells its private story nonetheless nonetheless feels part of a fair greater narrative.”
The store is positioned on Annie Besant Freeway, a critical avenue working by the use of Mumbai’s Worli neighbourhood.
Mody has divided the within proper into a set of zones, highlighted by curvy particulars that embody bespoke shelving methods, raised platforms and a tassel arrange suspended from the ceiling.
“This fringe strikes ever so barely with a gust of wind from outside, creating basically essentially the most beautiful romance between movement and stillness,” said Mody.
Numerous the surfaces attribute a tricky texture, created with a coating of waste sawdust sourced from the mannequin’s manufacturing facility. These embody a sculptural bookcase that frames the doorway space.
The showroom launched in November, coinciding with the opening of the inaugural Design Mumbai truthful.
It showcases Josmo’s latest assortment, which debuted at Design Mumbai, along with bestselling gadgets from earlier furnishings and homeware traces.
The 2024 assortment highlights Josmo’s ambition to combine digital fabrication utilized sciences with India’s handmade traditions, resulting in a current interpretation of design craft.
This sometimes creates stunning juxtapositions of form and texture, as seen in merchandise such as a result of the Nanyuki consuming desk and the Marrakesh console.
“We’re rooted in India’s rich craft traditions nonetheless unapologetically fashionable in how we anticipate, combine textures and play with sorts,” said Mody.
“It’s about creating gadgets that basically really feel like they’ve on a regular basis belonged, however nonetheless make you pause and say wow.”
Numerous the gadgets moreover incorporate playful references, which might be mirrored of their names. The Biscoff aspect desk, Cadbury area and Chip espresso desk all takes cues from sweet treats.
The showroom moreover incorporates an space the place Josmo can present a whole room inside, along with a material library the place prospects can browse fully totally different materials and finish decisions.
The store is part of a long-term improvement method for Josmo, which will be set to open two factories and broaden into tools, with the sub-brand Josmo Minis.
“The Mumbai showroom is simply the beginning of an thrilling chapter for Josmo,” said Mody.
“We’re looking for to broaden our attain every in India and internationally, specializing in creating partnerships, enhancing our bespoke decisions, and participating in world design boards,” she added.
“Innovation and sustainability will keep at our core as we proceed crafting timeless designs and nurturing the unbelievable employees and neighborhood that make Josmo thrive.”
The photographs is by Pankaj Anand.