Design studio Uchronia has overhauled womenswear boutique Koibird in London’s Marylebone, introducing a gradient shade scheme and particulars along with a big planet sculpture and a flooring produced from painted lava stone.
Uchronia designed the store, along with its in-house vitamin bar Koi 11, with the aim of giving the within an “eclectic” actually really feel.
“The concept for the Koibird renovation was to create an immersive and dynamic space that blends vogue, wellness and meals proper right into a seamless sensory experience,” Uchrinia founder Julien Sebban instructed Dezeen.
“Our goal was to design a trip spot that embodies Koibird’s eclectic identification, merging discovery and innovation in every ingredient.”
To take motion, Uchronia used a shiny palette of graduated colours, with inexperienced mixing into pink and purple throughout the retailer’s most essential room, which moreover choices psychedelic green-and-purple flooring tiles produced from hand-painted lava stone.
“The colour palette was impressed by Koibird’s iconic mannequin hues and a have to create an atmospheric gradient that may info prospects by utterly totally different sensory zones,” Sebban outlined.
“We built-in a spectrum from deep purples to vibrant greens on the partitions, evoking a playful however refined environment that mirrors the store’s multifaceted selections.”
The refurbishment moreover encompasses a hidden once more room, which Uchronia clad in shimmering silver tiles. Totally different playful particulars throughout the retailer embody a shelf fashioned identical to the letter Okay and amorphous furnishings in silver and pink.
“Silver was chosen as a key accent because of its reflective, futuristic prime quality and its symbolic resonance with Koibird’s otherworldly aesthetic,” Sebban acknowledged.
“The metallic sheen offers a approach of discovery and shock, notably throughout the central silver planet and the hidden silver-tiled room, every of which create fascinating focal components,” he added.
“Silver represents transformation, serving as a visual metaphor for the evolution and suppleness that defines Koibird’s identification.”
Uchronia created two eye-catching silver sculptures for the store – a spaceship throughout the window and an enormous planet on the first flooring – designed as “a nod to cosmic exploration”.
“The silver planet, which serves as a centrepiece for the store, was meticulously designed to be every sculptural and sensible,” Sebban acknowledged.
“Our goal was to create a central operate that may actually really feel like a murals – a nod to cosmic exploration – whereas seamlessly integrating the garments present.”
The studio hopes that the redesign will create an immersive actually really feel and draw prospects into the mannequin’s world.
“By fusing updated design with artisanal craftsmanship, we sought to create an inspiring environment the place company actually really feel transported into the whimsical however luxurious world of Koibird,” Sebban concluded.
“The result is a hybrid universe the place sort, carry out and aesthetic pleasure intersect, reinforcing Koibird’s daring, statement-making identification.”
Uchronia, which was named rising inside design studio of the 12 months on the 2023 Dezeen Awards, simply currently designed Cafe Shin in Paris to be “halfway between Paris and Seoul”.
The images is by Félix Dol Maillot.